Exciting news! Atlanta is getting its third Free People. This time in Alpharetta. Yes : it's OTP, but sometimes it's good to get out of the city center to explore. If you haven't visited Avalon in Alpharetta you must. It's incredible. Not only beautifully architected, but also has a stream of great shops. As most know about Free People the company + store, I decided to interview their new store manager, Alissa.
Tell me a little about how you got started with Free People.
I got started with Free People when the White Provisions store opened a few years ago. I have been a long time lover of the brand and was new to the are and looking for a retail job. I didn't even know there was a new store opening and wandered into the Lenox Mall location to ask if they were hiring. They interviewed me that day and hired me on as a stylist. I like to think it was fate!
What is the most exciting thing about opening a new store.
The coolest thing about opening a new store is the week before opening day. You basically walk into the shell of the space and get to watch it all come together, from the floor plan, to the merchandising, to the display. Even the back room organization is exciting to me! What's also great about the Avalon is that the whole development is brand new. It's going to be a really special experience to see it grow from day 1.
This will be Free People's 3rd store in the Atlanta area. What will be different + unique about the Alpharetta location.
I think it's going to be the perfect combination of the two existing stores, and I think the Avalon is the perfect location. Alpharetta has a very loyal customer base and we are so excited to bring the FP experience to them. Styling and service will be our focus for this location. We want to build long lasting relationships with our customers and create a really enjoyable atmosphere for them.
What events can we expect to see moving forward.
We are lucky enough to have the super stylish Anna Raines as a Senior Stylist in our store. I would love for her to host personal styling events with our customers where she would work exclusively with you and your party to pull looks for a special occasion, like a homecoming dance or birthday. We used to do these at the White Provisions store and they were always tons of fun!